Privacy Policy

Introduction

Your privacy matters to us. This policy explains how Lucy’s Bake House (“we”, “our”, “us”) collects, uses, and protects your personal data when you visit lucysbakehouse.co.uk or make a purchase. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

We may collect the following information:

Name, email, phone number, billing/delivery address
Payment information (processed securely through third-party gateways)
Order history and correspondence
Optional information provided through forms, competitions, or social media messages
Technical data such as IP address, browser type, and cookie information

How We Use Your Data

Your information is used to:

Process and fulfil your orders
Communicate about your purchases or any issues
Improve our website and services
Send occasional marketing updates (only with consent)

We never sell or rent your personal data.

Data Sharing

We share only the necessary information with:

Payment processors (e.g., Stripe, PayPal)
Delivery couriers for order fulfilment
Website providers such as Wix, which may use cookies for analytics and functionality.

All third parties are GDPR compliant.

Data Storage & Retention

We retain your information only as long as needed to fulfil orders and comply with legal or tax obligations, typically up to 6 years.

All personal data is stored securely, and access is limited to authorised staff only.

Cookies

Cookies are small text files placed on your device to help our website function effectively.

We use cookies to:

Remember items in your shopping cart
Improve website speed and functionality
Track anonymous analytics data (via tools such as Google Analytics)

You can disable cookies in your browser settings at any time. Doing so may affect some website features. By using our website, you consent to the use of cookies as described in this policy.

Your Rights

Under UK GDPR, you have the right to:

Access, correct, or delete your personal data
Withdraw consent from email preferences
Request a copy of your data
Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please email hello@lucysbakehouse.co.uk

Security

While we and our third party providers take every precaution, transmission of data online is at your own risk.

Updates

We may update this Privacy & Cookies Policy from time to time. The latest version will always be available on our website.

Contact Us

For questions about this policy, contact hello@lucysbakehouse.co.uk